Skip to content

White-label solution

A white-label launch divides the work clearly. Poocraft supplies and maintains the technology. You own the brand, hold the licence and operate the business.

Technology

Poocraft provides

  • Operator console and back office
  • Casino module with game aggregation
  • Sportsbook integration layer
  • Wallet and double-entry ledger
  • Player management and responsible gaming controls
  • Themeable front end for web and mobile
  • APIs, webhooks and a sandbox
  • Onboarding, integration support and platform maintenance
Your brandBrand · Licence · Operation

You provide

  • The brand, its identity and its domains
  • The gambling licence for each market you enter
  • Commercial agreements with game, sportsbook and payment providers
  • Compliance, AML and responsible gaming policy
  • Customer support and player communication
  • Marketing, promotions and commercial decisions

Poocraft does not operate gambling services, does not hold a licence on an operator's behalf and never accepts players. The scope of each engagement is set out in its agreement.

01Try it

This is a working demonstration of level two, theming. Every control writes design tokens that the sample front end reads.

Primary color
Theme
Layout
Device

Sample front end for demonstration. Not a live gambling site.

02Customization levels

Most operators combine them: configuration and theming on day one, extensions where the brand needs something specific.

  1. L1

    Configuration

    Settings in the console. No code, no deployment.

    Who does it
    Your operations team
    How it ships
    Saved in the console, live immediately, recorded in the audit log
    Typical changes
    • Lobby sections and ordering
    • Markets, currencies and languages
    • Limits and jurisdiction rules
    • Staff roles
  2. L2

    Theming

    Your visual identity, applied through design tokens.

    Who does it
    Your designer, with our onboarding team
    How it ships
    A theme per brand, versioned and previewed before it is published
    Typical changes
    • Colors and typography
    • Logo and imagery
    • Layout variant
    • Light and dark themes
  3. L3

    Extending

    Your own components and pages inside our front end.

    Who does it
    Your front-end developers
    How it ships
    Extension points with a stable contract, so platform updates keep working
    Typical changes
    • Custom landing and content pages
    • Brand-specific widgets
    • Additional navigation
    • Third-party scripts you are permitted to use
  4. L4

    Own front end on the APIs

    You build the entire experience; the platform runs behind it.

    Who does it
    Your product and engineering teams
    How it ships
    Your codebase and release cycle, on the same versioned APIs our front end uses
    Typical changes
    • Native mobile apps
    • A bespoke web experience
    • Embedding products in an existing site
    • Custom account and cashier flows

03Multi-brand

A second brand is a new configuration, not a second installation. Each brand has its own face and rules, while your teams keep one console and one set of reports.

Set per brand

  • Theme, domain and content
  • Markets, currencies and languages
  • Game and market availability
  • Limits, promotions and tournaments

Shared across brands

  • One console and one set of staff roles
  • One adapter set for providers
  • One reporting layer, filterable by brand
  • One audit log

Whether players and balances are shared between brands or kept separate is a configuration choice made with your compliance team.

consoleplatform / brands
Sample data

Tenant · sample-operator

3 brands
  • Northwind

    northwind.example

    live
    Markets
    EU · UK
    Theme
    dark · classic
    Products
    casino + sportsbook
  • Fernhill

    fernhill.example

    live
    Markets
    EU
    Theme
    light · sidebar
    Products
    casino
  • Lumora

    lumora.example

    staging
    Markets
    LATAM
    Theme
    dark · focus
    Products
    sportsbook

Next step

Tell us about your operation. We will show you the platform on the parts that matter to you.